inCircle networks students, alumni

Ian Sexton

Issue date: 2/22/07 Section: News
Juniors and seniors can now access the University of Cincinnati Alumni Association's social networking service, inCircle.

The program, now in its third year, aims to connect UC students and alumni. "It is basically an online social network for UC alumni and students," UC Alumni Association program director Jennifer Heisey said.

The network is similar to popular social networking sites such as MySpace and Facebook, said David Macejko, alumni affairs executive director.

The program was initially developed by a group of Stanford University students in 2002. UC was the second public university to adopt the service when it joined four years ago.

About 70 organizations are using the service, which is provided by California-based Affinity Circles. Among other schools participating in the service are the University of Southern California, the University of Michigan and Ohio University, according to Heisey.

InCircle is part of the UC Alumni Association's growing effort to make connections with students before graduation.

"Most students don't understand the Alumni Center is there for them as a student," Heisey said. "This is one way we felt the students could connect with alumni."

One of inCircle's features is a career module. According to Macejko, members have the capability to search for employment through networks of friends, and friends of friends.

"There are a ton of [job] listings," Macejko said. "They're all over the world."

The job feature was added six months ago, and a number of companies now use the service to post opportunities regularly.

"In the past month, employers have posted 200 premium jobs as they target UC grads," Heisey said. Employers looking to advertise jobs within the community may post job listings for a small fee, Heisey said.

In addition to formal job searches, members also are targeted directly by employers seeking UC alumni. "We have a lot of informal career networking happening on a regular basis," Heisey said.
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